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Press Room Archive


August 10, 2012

Health, Wellness Attributes Drive Luxury Hydrotherapy Bath Purchase Decisions

(NORTH LITTLE ROCK, Ark.) -- The bath is back.

Consumer trends have shifted during the past century from baths to the convenience of showers. Yet, as more Baby Boomers age and more families create multi-generational households, preferences for bathtubs – especially those separated from showers – are trending upward.

“Consumers are moving back to baths for the therapeutic benefits,” explained Jennifer Jacuzzi-Peregrin, co-owner and top marketing executive with Jason International Inc., based in North Little Rock, Ark. “Many want those restorative properties long associated with the cleansing of the body, calming of the mind and renewing of the spirit.”

Jacuzzi-Peregrin, a member of America’s first family of hydrotherapy, offered these keys to homeowners as they select the best bath:

Right Fit – Measure available space and select a bath appropriate for the size and shape.  Luxurious baths come in round, oval, rectangular and corner shapes, among others, and a variety of lengths and widths.  There are many opportunities to find a comfortable fit and a bath that maximizes lumbar support.  Your bath should fit your body. So try it before you buy it by sitting in the bathing well to see if it feels comfortable. These days many consumers are opting for free-standing pedestal baths as part of a transitional approach to interior design that blends the comfort of traditional with the sophistication of contemporary.

Right Hydrotherapy – Consider who uses the bath and benefit from hydrotherapy options. Would a grandparent with arthritis benefit from a long, warm soak? Would a massage help a high school athlete with tired, sore muscles?  Would mom like to wind down, relax and get ready for a restful night of sleep?  Jason offers Soaking Hydrotherapy, AirMasseur® Hydrotherapy, Whirlpool Hydrotherapy and its new MicroSilk® Hydrotherapy, the first hydrotherapy created specifically to cleanse and rejuvenate the skin.  Various forms of hydrotherapy may also be combined and may be operated independently or at the same time.

Right Options – Optional features enable bathers to customize the hydrotherapy experiences. A digitally controlled LED chromatherapy lighting system provides a soothing choice of aqua, blue, green, purple, red and orange. A sound immersion system puts you in the music by transforming your bath into a speaker. Automated drying and sanitation systems help keep systems clean and healthful and plumbing lines dry between uses.

Right Quality – Shop, compare and focus on quality, so the result will be a bathroom and bathing system with which you can live healthy and well for many years. 


About Jason International, Inc.
Jason celebrates 30 years of hydrotherapy leadership in 2012. Founded by Remo C. Jacuzzi and his family, Jason offers a broad line of cutting-edge hydrotherapy bathing products engineered to help bathers achieve their desired health and wellness goals. These include Soaking, MicroSilk®, AirMasseur®, and Whirlpool and combination hydrotherapy with artful ergonomic designs, quiet operation, and hygienic construction to enhance the therapeutic benefits of bathing and restore mind, body and overall well-being. For more information, please contact Tena Dick, tenad@jasonint.com, visit the Jason International website at www.jasoninternational.com, or call 501.771.4477. 


Pure Comfort Experience a bath that is created to fit your body. MicroSilk® for Your Skin Learn more about how MicroSilk® nourishes and hydrates skin. MicroSilk® Introducing a revolutionary new type of hydrotherapy.
Jason Hydrotherapy · 8328 MacArthur Drive · North Little Rock, AR 72118 · USA | Customer Service: 800.255.5766 · Voice: 501.771.4477 · Fax: 501.771.2333
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